Pre-conference Workshops: 26th April 2010

9:00 – 12:00 Workshop A: A-Z of Pricing - Strategic use of pricing as a tool to gain new market share and competitive edge

This workshop will bring you all you need to create a competitive pricing strategy:

• Strategic use of pricing as a tool to gain new market share and competitive edge
• The relative value of your price levels: the art of added-value / value based pricing
• Integrating customer research and competitive intelligence to drive your pricing margins further
• Revising your pricing business model to leverage returns in the current and long-term market

The workshop Facilitators will be:

Daniel Bormolini and James Marland, Vendavo Business Consulting Europe

13:00 – 16:00 Workshop B: The ISO PLCS standard to Support Lean and Integrated Aftermarket Processes

During this workshop you will learn about the latest trends and tools to re-engineer and boost effectiveness of your aftermarket business by using the PLCS standard.

By joining this workshop, you will:

• Find out how PLCS can add significant value to your aftermarket business
• Find out how some organisation are using or planning to use PLCS
• Manage the installed base in a cost efficient way leaving your competition behind
• Understand how to better re-use information already existing in your organisation and make it available for the Aftermarket
• Make Aftermarket a process well integrated with product design creating profitable fleet management services

Workshop Leader:

Håkan Kårdén
CEO
Eurostep Group AB